Put every ad on trial before you fund it.
Upload your Meta creatives. Critovo watches every frame and returns a 0–100 score, the full transcript, ranked fixes, and a campaign-level strategy — before a dollar of budget is spent finding out the hard way.
$99/mo after · Card required · Cancel anytime
Batch: spring-launch2 creatives analyzed
Sample analysisspring_promo_static_v2.png
Static image · 1080×1080
“A catalog photo with a discount sticker. Nothing interrupts the scroll, the offer hides in a corner, and there is no reason to act today.”
- Hook
- 2/10
- Clarity
- 5/10
- Visual
- 6/10
- Offer
- 3/10
- CTA
- 2/10
Ranked fixes
- 1.Open on a face, not the bottle — a human mid-reaction is the cheapest scroll-stopper you have.
- 2.Make “20% off” the headline. At its current size it disappears at feed scale.
- 3.Add an explicit CTA — the ad currently asks for nothing.
ugc_review_15s.mp4
Video · 0:15
“A real customer, a visible before-and-after, and the offer lands at second nine. This one has earned a budget.”
- Hook
- 8/10
- Clarity
- 9/10
- Visual
- 7/10
- Offer
- 8/10
- CTA
- 8/10
Transcript
- 0:00“I almost returned this — I'm so glad I didn't.”
- 0:04[on-screen] BEFORE → AFTER, day 14
- 0:09“20% off with the code in the caption.”
- 0:13[on-screen] Shop now →
Campaign insights
Both creatives lean on the same discount angle. Nothing in the batch addresses skepticism or explains the formula — the likeliest objection for a first-time buyer. Test next: a founder-explains-the-ingredients video, no discount.
Illustrative analysis of a fictional brand — this is what your results look like, not a customer’s.
Batch in. Verdicts out. Minutes, not test budgets.
- 01
Upload the creatives
Drag in the images and videos you're about to launch — add the primary text and headline per ad if you want them judged too.
- 02
The critic watches every one
Google Gemini vision models watch each creative end to end — every frame, every spoken word, every line of on-screen text.
- 03
Get the verdicts
Each ad comes back scored 0–100 with ranked fixes, plus one campaign-level read across the whole batch: gaps, weaknesses, and what to test next.
Powered by Google Gemini vision models, server-side — nothing to configure, no API key to bring.
Six deliverables per batch. Zero vibes.
Every creative gets the full write-up — the same rubric, every time, in the order you should act on it.
A 0–100 verdict
One blunt score per creative, with the reasoning written out — not a vibe, a judgment you can act on before spending.
Five subscores
Hook, clarity, visual craft, offer strength, and call-to-action — each rated separately so you know exactly what to fix.
Full transcript
Every spoken word verbatim plus all on-screen text, timestamped. Paste it into your next brief or hand it to your editor.
Ranked fixes
Improvement suggestions ordered by expected impact — the first item on the list is the one worth doing today.
Campaign gaps
One analysis across the whole batch: what every ad has in common, which angles are missing, and where the campaign is weakest.
Creative test ideas
Concrete new concepts to shoot next, derived from what your current batch is missing — not generic “try UGC” advice.
One dud ad set costs more than a year of verdicts costs a month.
A typical Meta creative test burns $300–$500 per ad set before the numbers are conclusive. When the creative was an obvious loser — no hook, buried offer, missing CTA — that money bought you nothing you couldn’t have known up front.
Critovo is $99/mo. If it talks you out of funding one obviously weak creative — or upgrades one mediocre ad before launch — it has paid for itself several times over.
The honest version: it can’t pick your winners — the auction does that. It catches the losers you were about to pay to discover.
Start free trialWhat a weak creative costs
Illustration- One ad set test (typical, ~1 week)
- −$500
- Verdict on that creative before launch
- included
- Critovo, whole month, every batch
- $99
Test costs vary by account — run your own number. The point survives anywhere above $99.
What it can do. What it can’t.
Can Critovo guarantee my ads will win?
No, and nothing can — auction dynamics, audience, and offer decide that. Critovo is a pre-test filter: it reliably catches the obvious losers (no hook, buried offer, missing CTA, muddy message) before they get a budget, and tells you exactly why. You still test — you just stop paying to test ads that were never going to work.
What happens to the creatives I upload?
They're analyzed and then deleted. We keep the results — scores, transcripts, suggestions — so you can revisit past batches, but the media itself is never stored on our servers after the analysis finishes.
Which platforms does it work for?
It's built for Meta — Facebook and Instagram feed, Reels, Stories — and the scoring rubric reflects what works there. That said, a strong hook, a clear offer, and a visible CTA are platform-agnostic; the verdicts hold up for TikTok and YouTube ads too.
Why do you need a card for the free trial?
Every analysis costs us real compute money — Gemini watches your full videos frame by frame. A card up front keeps the trial limited to people actually evaluating the tool. You get 7 full days; cancel before the trial ends and you pay nothing.
Can I cancel anytime?
Yes — self-serve via the Stripe billing portal, one click from your dashboard. No emails, no retention calls. Cancel during the trial and your card is never charged.
What powers the analysis?
Google Gemini vision models, running server-side on our key — you don't bring your own API key or configure anything. We tell you this plainly because you should know what's judging your work.
Is there a usage limit?
Fair use is 1,000 creative analyses per calendar month — far beyond what a normal ad account tests. If you're an agency running past that, talk to us.
Judge your ads before Meta bills you for them.
Upload the batch you were about to launch. In a few minutes you’ll know which ads deserve a budget — and exactly how to fix the ones that don’t.
$99/mo after · Card required · Cancel anytime